June 29, 2020
ViacomCBS and affiliated CBS stations to celebrate July 4th by Participating in GI Go Fund’s Red, White, and Blue fundraising drive throughout the week of Independence Day to benefit Military Veterans
From June 29 - July 3, ViacomCBS and affiliated CBS stations will encourage their viewers to wear Red, White, and Blue in honor of Independence Day and donate $5 or more to GI Go Fund; CBS will match donations made throughout the campaign by its employees
ViacomCBS and affiliated CBS Stations will be celebrating July 4th this year by encouraging their viewers to wear Red, White, and Blue and donate to help support military veterans and their families.
From June 29-July 3, the company and its affiliates are telling their viewers to wear Red, White, and/or Blue in honor of Independence Day and visit gigo.org/teams/ViacomCBSVetNetgoesrwb to donate $5 or more to GI Go Fund, an nonprofit organization that helps veterans returning home find employment, access their health care and financial benefits, and link to housing.
To participate, people can wear any combination of Red, White and/or Blue on any or all days during the week of June 29 leading up to Independence Day. Participants are encouraged to use the hashtag #ViacomCBSVetNetGoesRWB on any of their social media platforms when posting photos of themselves wearing our nation’s colors during the week.
This year, in honor of our country celebrating its 244th anniversary, the company is looking to raise $24,400 across each of its affiliated networks. For all ViacomCBS employees, donations could be matched.
GI Go Fund is an organization that has been supporting military families for nearly 15 years, providing veterans with innovative ways of finding employment, securing their educational and health benefits, as well as providing aid and assistance to low income and homeless veterans. Since their founding, the organization has helped tens of thousands of veterans improve their lives and give them the capacity to provide and care for their loved ones.
In addition, the group is working hard this year to address the needs of veterans impacted by COVID-19. Among these efforts is the development of Empire Vets, a free online employment tool for veterans in New York City to help them secure pandemic response positions in the city. The organization is also providing thousands of veterans with remote support with resume building, job referrals, VA benefits assistance, housing connections, and emergency financial aid.